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A new supermini-SUV from Kia could be on the way, to sit alongside the existing Soul2014-10-01 23:21
Kia has hinted again that it is considering a new supermini-SUV which would rival the Nissan Juke.
The Korean brand displayed the Niro concept (pictured) at last year’s Frankfurt Motor Show, and at the unveil of the new Sorento at this year’s Paris Motor Show, company chiefs confirmed it is a part of the market they are looking seriously at.
Kia already has a small crossover in the Soul, but it has proven more popular in North America than Europe. However, any new car would sit alongside the Soul rather than replace it.
Michael Cole, chief operating office of Kia Europe, told Auto Express: “We are looking at what we can do in the B-SUV (supermini-SUV) market.
“We already have the Soul there. It certainly works – it stands out superbly and sales are improving.
“But we recognise it appeals to one type of consumer, but maybe not all. Maybe there is also room for a more conventional type of car. We’ve had concepts that show what we can do here.”
The supermini-SUV class has exploded in the last couple of years, with the Peugeot 2008, Vauxhall Mokka and Renault Captur enjoying varying degrees of success. At Frankfurt last year, Kia insisted the Niro was not merely “a flight of fancy”. However, any new Kia supermini-SUV is expected to be at least three years away.